Building Engines, Inc. | 460 Totten Pond Road, Suite 500, Waltham, MA 02451 | www.buildingengines.com

When it comes to commercial real estate, social media is no longer something that we’re just sort of experimenting with. Most people are starting their research about companies on mobile and on search engines like Google. They’re using social media apps on their devices like Facebook, Twitter, and Instagram as their portal to the Internet. It’s just how people are consuming information now. Social media has become the new “word of mouth.”

• Podcast: CRE Tech Talks: Social Is Not Optional
  
  Building Engines SVP Scott Sidman is joined by Michelle Mastrobattista, VP of Digital Communications, Solomon McCown & Company, to discuss what every CRE exec needs to know about social media.

• Article: Using Social Media to Manage Risk
  
  Social media has completely changed business communications, forever altering the way organizations both field and respond to people experiencing problems with their products or services. Here we provide some best practice tips.

• Blog Post: Three CRE Companies Using Instagram Right
  
  With over 200 million monthly active users, Instagram has transformed into a social media site used for more than just selfies. Check out three CRE brands leading the social pack.

• Webinar: Casting a Wider Net(work)
  
  Patrick Braswell, Principal of Scotland Wright Associates, hosts this webinar that shows property owners and managers how web-based and mobile technologies can be leveraged to keep them informed, improve tenant management, and develop their relationships with contacts, companies, and prospects.